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Home Improvement Case Study: East Coast Roofing, Siding, & Windows

GreenSky® Merchant Spotlight: East Coast Roofing, Siding & Windows

Interview with Dene Ponzetti Financing Specialist

Briefly describe your sales process, how financing fits into it and whether it has changed with the GreenSky® Loan Program1.

In 2017, we changed our sales process to a one-stop consultation in which our consultants meet with the homeowner and provide a proposal.  During the proposal, our customers can apply for financing which allows us to close the deal in one appointment. Financing makes the funds available so our customers don’t have to wait until a later time to start their project. Financing also allows them to get additional work done or upgrades. An easy application process and variety of payment options are crucial to us and GreenSky® provides both.

In your view, what are the most important benefits of using GreenSky®?

GreenSky’s easy mobile application is convenient for our sales consultants to use during our appointments. In addition, the quick credit decisions and minimal paperwork have made working with GreenSky a delight. We receive payments quickly and charges are as simple to process as a major credit card. Various payment plans are available through GreenSky for almost everyone’s budget.

What advice would you give your peers on how to effectively use financing in general and GreenSky® in particular?

Financing is a great way to close a deal. Customers don’t have to wait for the funds to start the job. You also are not waiting for them to send the final payment after the job is completed. GreenSky provides a simplified process with fast results.

About East Coast Roofing, Siding & Windows:

East Coast Roofing ase Study for GreenSkySince 1979, East Coast Roofing, Siding & Windows has upheld a tradition of excellence, customer satisfaction and quality workmanship. As an exterior contracting company, they mainly install new roofs, siding, windows and exterior entry doors as well as handle related repairs. They are located in Mays Landing, New Jersey.


1 GreenSky® is a loan program name for certain consumer credit plans extended by participating lenders to borrowers for the purchase of goods and/or services from participating merchants/providers. Participating lenders are federally insured, federal and state chartered financial institutions providing credit without regard to age, race, color, religion, national origin, gender or familial status. GreenSky® is a registered trademark of GreenSky, LLC. GreenSky, LLC and its wholly-owned subsidiaries service the loans on behalf of participating lenders.  NMLS #1416362