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What others are reading
Best Reasons to Offer Financing in Home Improvement
In this video, GreenSky’s Reid Benjamin covers a lot of ground in a short time: Some basics like the best reasons to offer financing, and an explanation of the two types of customers.
The Basics of Financing - When to talk about Financing
Viewing time: 90 seconds. So, when is the best time to talk about financing? Answer: Early and often. John explains why it’s so important to your bottom line in this brief overview video.
Asking Questions the Sandler Way - Antonio Garrido
Listening time: 21 minutes. In this informative and entertaining podcast Antonio Garrido to discusses his latest book, a step-by-step guide to asking questions in the Sandler System sales process.
How To Turn Your Website Into A Lead-Generation Machine
When designed properly, your home improvement website is the focal point of your company’s online lead generation
Home Improvement Case Study: Tru-Comfort
Tru-Comfort Inc. is an HVAC company located in the Greater Lehigh Valley area of Pennsylvania. Since 1988, they have specialized in air conditioning, heating, indoor air quality and plumbing services.
Home Improvement Case Study: East Coast Roofing, Siding, & Windows
Since 1979, East Coast Roofing, Siding & Windows has upheld a tradition of excellence, customer satisfaction and quality workmanship.
Home Improvement Case Study: Bonfe
Bonfe is a family owned and operated business in the Twin Cities area that offers residential plumbing, heating, cooling, drain cleaning, electrical, indoor air quality and appliance repair services.
Understanding Your Buyer
A webinar to help train sales teams to understand buyers better and present the perfect pitch to close the deal.
Three Ways to Make Your HVAC Business Stand Out from MrHVAC.com
Part Two of the HVAC Master Class provides proven tactics you can use right away to set your business apart and attract more leads. Use as a valuable addition to your sales strategy.
The Biggest Remodeling Trends of 2018
Discover what remodeling trends you should know to be able to give your customers what they want in 2018.
How to Turn Your Best Customers Into Your Best Advocates
Referral programs are important for all home improvement businesses. Read tips and statistics to learn why you should begin a referral program to support your customers and get more business.
GreenSky Home Improvement Events
Ask the Expert: Attracting Millennial Customers in Remodeling
Architect Umberto Guarracino tells us his experience with millennials in remodeling. With over 30 years of experience, his insight about millennials helps us understand their wants and needs.
Selling more with GreenSky Home Improvement Loans
Are your sales teams maximizing every sales opportunity? Learn how your teams can sell more effectively by offering home improvement loan options.
Understanding Your Buyer: A Guide for Sales Managers
Sales managers can use this slide presentation to make sure that their teams know each buyer inside and out.
Taking Your Business To The Next Level
Playbook for business owners that want to use technology to get a competitive edge. Use this playbook to create a growth strategy that brings you more wins.
Video Case Study: East Coast Roofing, Siding & Windows
View the video case study in which we interview GreenSky Merchant, Jeff Kay of East Coast Roofing, Siding & Windows. Jeff discusses the benefits of financing both sales and customer experience.
4 Ways Home Improvement Companies Can Improve Their IT Infrastructure
Business owners who want to increase efficiency in their businesses have to keep a solid IT infrastructure in place, including technology and those who know how to use it.
The Internet of Things (Smart Home Upselling)
Read our take on how contractors and home improvement professionals can use smart home technology to help with bigger tickets.
Simplifying Your Sales Process to Close More Deals