11
Teach your sales team the language
of promotional financing.
Deferred interest or no interest if paid within the promotional period
2
(not
same as cash). "Use our money to fund your project." Use words that sell:
"value", "low monthly payment", "quality of life", "more efficient systems", "set
your home apart from your neighbor's", "Make your home unique" "We are
running a promotion with which you can get a deferred interest
2
loan for 12
months. That will allow you to get the (extra stuff) you'd like."
Action item Prepare sales scripts with
suggested language based on the type of promotional
financing being offered.
