9
Consider the merchant
fee as you would any
other business expense.
Spread the cost across your entire income stream, not just
those sales that are a result of financing. For example, you
might set a goal to have 50% of your customers use financing
with an average merchant fee of 5%. So, you can cover the
cost with a price increase of only 2.5%.
Action item Estimate your total cost of
financing and treat it the same as you do your marketing
expenses, in terms of its effect on pricing.
