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5 The Modern Branding Playbook We all need to get "our work" done and day-to-day tasks finished. In business we expect work to include managerial, administrative and operational duties, meetings, service calls, customer service issues, financial planning and financial obligations and much more. Do these activities when the "creative side" of your brain isn't at its peak. Use periods of time when your creativity, energy and enthusiasm for marketing and business development are in drive mode to nurture marketing and business ideas. One way to free up time and resources is to outsource such tasks as bookkeeping, payroll, HR, benefits administration and information technology. By using vendors with professional staff to do this work, you can focus instead on marketing and other profit making or expense cutting activities. Night before: Create your "tomorrow list" – your high priority task and goal list for the next day 7:00 a.m. Quick check of emails 7:15 a.m.—8:15 a.m. Exercise; Breakfast 9:00 a.m.—9:30 a.m. Quickly arrange your day, touch base with team members and set their priorities 9:30 a.m.—10:30 a.m. Focus on marketing activities, including phone calls 10:30 a.m.—Noon Check emails and respond. Address urgent work items Noon—1:00 p.m. Lunch and personal development (book/audio book or meet for lunch with prospects) 1:00 p.m.—2:00 p.m. Review and examine marketing efforts and plan new marketing campaign(s) 2:00 p.m.—4:00 p.m. Respond to emails and phone calls and general work, including review of financials and bookkeeping 4:00 p.m.—4:30 p.m. Communicate with clients 4:30 p.m.—6:00 p.m. Finish work goals and tasks Evening: Long-term planning, thinking time for growth and to solve problems, writing, emails and creating "tomorrow list" Sample: A Day with Time Allotted for Marketing Sample Planner

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