Why it's important to
offer financing
When you offer financing – also known as payment options – to your
customers, you are meeting their expectations. That's because payment
options are an integral part of every shopper's experience. Whether you are
shopping at a big box store or the mall, retailers are giving their shoppers a
way to buy. More importantly, it's a way to buy more.
Buyers look at payment options as a way to increase their spending power. It's
important to understand that this is also true in the windows & doors industry.
The reason is that homeowners do not have a well of cash to dive into to pay
for their new storm doors and windows all at once.
Consumers are counting on you to help provide the payment options they
need to help get the job done. Your customers have used payment options
in the past, which creates an expectation that they are going to be presented
with payment options going forward.
3
"
Payment
options are an
integral part of
every shopper's
experience
"
