Picking the right
financing plans
OK, say it again: Offering financing to every customer on every sale can increase
close rates, average job size and overall sales. However…
When offering consumer financing, it is important to provide enough choices
to meet the needs of different customers without causing confusion. The
GreenSky® Loan Program* offers contractors dozens of plans to choose from;
however, experience has taught us that the way to be successful is to carefully
select a few plans, then offer them every time you present a proposal.
• No interest, no payments (interest waived if purchase balance is paid in
full within the promo period)** – This allows customers with cash in hand to
"use your money" for the project and retain their own funds to add options and
special touches like a new storm door.
• Extended payments – These plans are ideal for buyers who do not have the
cash to begin their project immediately, but prefer to use affordable financing
to move forward. They may also add options, like between-the-glass-blinds, to
enhance their home and increase its value.
By carefully selecting the plans you will offer, promoting the availability of
financing, then offering your selected plans every time you meet with a potential
new customer, you stand the best chance of closing the sale, increasing the size
of the project and growing your business.
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*Financing for GreenSky® consumer loan programs is provided by federally insured, federal and state chartered financial
institutions without regard to age, race, color, religion, national origin, gender, or familial status.
**Interest is billed during the promotional period, but all interest is waived if the purchase balance is paid in full before the
expiration of the promotional period.
"
The other finance
companies I have
needed to deal with
throughout the course
of the year normally
frustrate me to no end
and leave me with more
things to keep track of,
because the turn-around
time is so long.
"
—Ashleigh R.
Renewal by Andersen of Central PA
