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6 Ways to Make Your Dental Practice the One They Choose 3 If you are consistently marketing your practice, you will get inquiries. How you handle these inquiries does more than just determine how many new patients you get. It sets the tone for your practice – with patients and your team. By effectively communicating your clinical expertise, quality of care, and affordability, you can increase the chances that the prospective patient will choose your practice. Prospective patients must understand that, with your help, they can afford the best dental care. Here are a few ideas: 1. Put the right people on the front lines. Be sure the staff handling inbound new patient phone calls are "people" people who like to be helpful. They should also be well-versed in both the clinical and financial benefits your practice offers. 2. Always get contact info. Have a conversation and add value: "James, I'd be happy to send over some detailed information on that procedure. What's your email?" 3. Design web forms with care. Be sure your web forms ask for the best times to call and request specific information about the procedures and treatments that prompted their inquiry. 4. Respond to web forms promptly. The nice thing about web forms is you get contact information. However, it can be difficult to make live contact if you wait too long to reach out. 5. Create a follow up plan and follow it diligently. The rhythm and frequency of your contacts should fit the personality of the practice. The content should be relevant to the reason they called while promoting affordable, quality care. 6. Be sure your follow-up touch-points have value. A follow- up call has to be more than: "Hi this is Mary from Dr. Smith's office calling to see if you want to schedule your consultation." Customize the follow up messaging around the reason for their original inquiry and mention the availability of financing.

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