Use promotional
financing to attract
new leads.
Consumers will often select a seller based on the
type of financing they offer. Example: many big box
retailers offer "Same as Cash" plans on their credit
cards. Other large department stores provide a
discount if you use their card. Financing terms have
become a powerful marketing tool for consumers,
whether they have cash or not. If you can pay for your
purchase over time AND retain your own money, you
have the best of both worlds.
Action item Promote your financing terms
every time you reach out to potential customers. That
means on your website, in emails, via direct mail and
whenever your sales people communicate with prospects.
4
PROMOTIONAL FINANCING
works best when business owners keep a
FEW BASIC CONCEPTS
in mind:
