How to leverage deferred
interest and reduced APR
financing to grow your business.
One of the key benefits of offering financing through GreenSky® is access to promotional and
reduced APR financing plans. These are plans in which interest is deferred, or the interest
rate reduced, by paying a higher merchant fee. At first glance, the idea of paying a fee to defer
interest, or lower the interest rate, for your customer's loan may seem counterintuitive. However,
it is a concept that has proven itself over many years in a variety of industries.
The reason? Because, when applied properly, promotional financing enhances your customer's
buying power and makes home improvements (or anything else, for that matter) more
affordable. As a result you are able to sell projects that might otherwise never happen or help
homeowners increase the scope and value of their project.
Either way, promotional financing can be the key to delighting your customers. Keep in mind,
your customer has to live with (and often IN) the final results of the project. So, if you make it
possible for them to afford special enhancements and extras that increase their enjoyment of
their home (and potentially boost its value) they will spread the word far and wide about you and
your work.
Clearly, there's a lot more at stake here than just "getting the job done". Used wisely, promotional
financing can help you turn a "nice" project into an amazing, "we love it!" project.
3
Promotional
financing can
be the key to
delighting your
customers.
