Let's look at why financing
is important
Financing helps close the deal if you use payment options as a way to sell,
as opposed to using financing as a way for your customers to pay for their
project. It's important to understand that there is a fundamental difference
between those two concepts: Using financing to sell, versus using financing as
a payment method.
When you offer payment options, you'll actually see your customer's shoulders
relax. They will become more comfortable because they know that they don't
have to pay out of pocket and write a check today. They don't need to give you
their credit card today. It makes your sales consultant's job easier. It also helps
your sales consultant increase the scope of the job.
For example, help your customer upgrade to marble countertops, or do
the entire house with new windows. Because your customer expects to be
offered payment options, they will be happier. They will also help spread the
gospel about your business. They will tell their friends, "Yes, I bought from
this company because they offered me a no interest*/no payment plan with
interest waived as long as I paid the balance within 12 months."
4
* Interest is billed during the promotional period, but all interest is waived if the purchase balance is paid in full before
the expiration of the promotional period.
"
Use Payment
Options as a
Way to Sell.
"
