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9 The Modern Branding Playbook 3 Planning Best Practices I always ask my LinkedIn or personal branding students if they have a plan for marketing with LinkedIn or a personal marketing plan. Only 5 percent have a written plan or strategy. For this year, make the commitment – not resolution – to create a plan. You need to have a road map and a plan to get to where you want to go. You may be successful without a plan, but think about how much more successful you could be with one. I believe the aver- age salesperson, business owner or entrepreneur will be 20 to 50 percent more effective and successful if they simply create a written plan and modify the plan every quarter and annually. From a personal perspective, I have a plan with goals and multiple action steps. It sounds complex, however, it is actually simple. My plan is only a few pages long. For me the key is taking small steps each day to achieve the goal. Large goals must be broken down into small steps. There is a saying: "How do you eat an elephant?" The answer is, "one bite at a time." Start off small and take tiny steps every day. Do this during the time you have blocked out and you will slowly and steadily reach your goals. I achieve my goals when I have a plan and take small steps. When I don't, those goals take longer to achieve or they are never reached. The plan is critical for achieving goals, staying focused and saving time. Create that Plan I believe the average salesperson, business owner or entrepreneur will be 20 to 50 percent more effective and successful if they simply create a written plan and modify the plan every quarter and annually.

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