11
The Modern Branding Playbook
Your Message
Answer the questions: Why do I do what I do? How do I do what I do differently than
others in my sector? Why should people work with me instead of my competitors?
Write down your top three ideas for your brand message:
Think about what you want your brand message to convey.
What you want to accomplish
How you plan to use the message you created
Where you plan to use your message
