Framing The Buyer's Journey
• Awareness Phase - Buyers know their problem,
but don't know that you are the solution.
- Maintain a web presence - 72% of buyers turn
to Google
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.
• Consideration Phase - Buyers think about
their options and who can make their dreams
come true.
- Prove you can provide them with their wants
and their needs.
• Decision Phase - Buyers choose the solution
that they like best.
- Put the plan into place and execute.
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"Understanding The Buyer's Journey." Understanding the Buyer's Journey, Pardot, 11 Aug. 2017, www.pardot.com/buyer-journey/.
