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understanding-your-buyer-a-guide-for-sales-managers-2024

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Framing The Buyer's Journey • Awareness Phase - Buyers know their problem, but don't know that you are the solution. - Maintain a web presence - 72% of buyers turn to Google 1 . • Consideration Phase - Buyers think about their options and who can make their dreams come true. - Prove you can provide them with their wants and their needs. • Decision Phase - Buyers choose the solution that they like best. - Put the plan into place and execute. 1 "Understanding The Buyer's Journey." Understanding the Buyer's Journey, Pardot, 11 Aug. 2017, www.pardot.com/buyer-journey/.

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