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Understanding Your Buyer: A Guide for Sales Managers

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Customizing the Pitch • Custom pitches strengthen sales efforts. - Showcases your knowledge of the buyer's needs. - Adding context leads to more trust. • Provide the buyer with pricing options based on what they truly want. - More options = more opportunities to close the deal. • Don't get caught off guard. - Know the answers to your most frequently asked questions. - Prepare for questions specific to their project. • Use sales resources for easy understanding. - Pricing matrices, graphics, descriptions of plans.

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