For most Dental Practice Managers, there is a lot of time spent marketing the practice. Here are a few expert tactics that can help you market your practice in 2019:
1. Everything you do is marketing
In my 20 years as a dental office manager, coach, and now marketing leader, I found that a practice has the greatest success when every team member understands the importance of marketing their practice. Each team member has a role to play. Take your "Brand" for example, this is so much more than your practice name and logo. Your Brand makes up every aspect of a patients interaction with your practice. Form the first time they call your practice, to the way they are greeted when they walk in the door, to the experience chairside and how they are treated at check out. Everything you do is marketing and everything you do is part of your brand. Most important, every team member counts as each one can build up or tear down your brand which becomes your reputation.
Angela Byrnes – Director of Client Services, Roadside Dental Marketing
2. Encourage reviews
My best marketing tip for dental practices is to encourage reviews. These days, patients can do their own research online and choose the dental practice that looks best to them. One of the best ways to encourage new patients to book an appointment with your practice is through review management. Encourage current patients to leave reviews of your office, providing incentives like a free white strip or premium toothbrush in exchange for a review. This will go a long way in encouraging new business and shining your practice in its best light.
Alexandra Bohigian - Marketing Director, Enola Labs Software
3.Create an referral program
Though it sounds elementary and basic, a referral program has many of the most important factors in growth/scaling: it utilizes existing patients, it uses the positive experience of those patients as well as enabling the practice to control the velocity of the growth without sacrificing quality of patients care.
Granted there are many other marketing methods that could help both small and medium-size practices to gradually grow, the above-mentioned method tend to have a quicker impact and are much easier to scale.
Note of caution: all promotional methods including the above should be vetted against the laws and approved by legal professionals before implementation. It would be equally important to audit those efforts regularly to ensure full compliance with all laws.
Kamyar Shah - Small Business Advisor, KamyarShah.com
The opinions and views expressed are those of the experts and not necessarily those of GreenSky.