Avoiding conflicts by setting expectations
In the real world, delighting your customers can be a challenge. Here's how you can limit surprises and help create positive customer relationships.
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Marketing to Millennials: Why and How.
Millennials are becoming homeowners in large numbers, which makes them strong prospects for home improvements. But how do you target this influential generation?
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Getting Started with Social Media Marketing
Social media marketing is a great way to attract and keep customers, but it can be complex and bewildering. Here are some ideas to help you get started.
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Making the R-22 Ban Work for Your HVAC Business.
How can you be prepared with solutions that delight your customers and grow your business?
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How to Assess the Overall Health of Your Home Improvement Business
This article explains how to create a business assessment you can perform at regular intervals to identify items that need attention.
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5 Tips For Sales Effectiveness
Effectiveness is one of the main drivers of a successful sales organization. Learn the 5 techniques that help you drive sales without hiring more sales reps.
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Close More HVAC Sales – Offer Customers Payment Options
Offering financing to every client is one of the most successful strategies to increase sales without increased marketing costs.
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Home Improvement Case Study: Bonfe
Bonfe is a family owned and operated business in the Twin Cities area that offers residential plumbing, heating, cooling, drain cleaning, electrical, indoor air quality and appliance repair services.
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Home Improvement Case Study | Treeium & GreenSky – By the Numbers
According to Treeium’s Director of Financing Lizzette Carreno, the GreenSky® Loan Program fit perfectly with the company’s technology. “We LOVE GreenSky® because the application process is fast, easy
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Selling Home Improvement Financing: Why 0% APR Loans Aren’t the Only Way
Find out how offering promotional financing and a monthly payment plan loan option, helps you provide more value for your customer.
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Home Improvement Case Study: Cashion
Learn how a Leading Windows & Doors Contractor uses Financing as a Tool for Growth. C. Cashion Holdings sells and installs windows and doors for one of the nation’s largest and most popular brands.
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Offering Home Improvement Loans Helps Grow Business
Recommending financing to every client is a great way to create long-term relationships & outperform your competition.
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How To Turn Your Website Into A Lead-Generation Machine
When designed properly, your home improvement website is the focal point of your company’s online lead generation
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