A Market Filled with Home Buyers and Sellers: Double the Opportunity
It’s certainly no secret that consumers are highly likely to require home improvement services when they are selling or buying a home.
Sales and purchases of existing homes present a powerful opportunity for home improvement professionals. The good news is that the number of existing homes sold far exceeds those of new homes. in April of 2025, for example, 3,630,000 existing homes were sold versus 743,000 new homes.
Most of those sales involve both a buyer and a seller. A recent report noted that, in 2024, around 76% of buyers also sold a home in the process. While both buyers and sellers may require home improvement services to enhance their move, their needs can be very different. When creating awareness of the services you provide, it’s important to communicate effectively with both sellers and buyers.
Helping sellers get the best offer
Research tells us that about half of sellers complete at least some improvements prior to listing their house for sale. The primary goal is to increase the value and appeal of their home. Projects can range from simple, inexpensive improvements such as replacing light fixtures, repainting walls with neutral colors, and improved landscaping.
Preparing a home for sale also involves making necessary repairs, which may involve major components, such as HVAC systems, roofs, or floors. Sellers may also feel the need to complete more extensive improvement projects such as kitchen and bathroom renovations, or energy efficiency upgrades. These improvements often require homeowners to hire professionals.
Meeting the needs of buyers
Buyers, on the other hand, have different goals when it comes to renovation projects. A recent study revealed that about two-thirds of buyers plan to stay in their home for more than a decade. These homeowners will be seeking long-term improvements that help to customize their home to meet their lifestyle needs.
Projects of interest to home buyers may include energy efficiency and sustainability enhancements, improvements designed to enhance wellness and comfortable living, and the addition of complex entertainment and home security technology.
Home improvement trends evolve alongside societal values, lifestyle shifts, and technological advancements. Sellers are likely to invest in improvements that resonate with current market demands and can enhance property value. For buyers, creating a home that aligns with their long-term desires for the ideal lifestyle and efficient functionality are primary considerations. Advertising aimed at these consumers should communicate your Company’s experience and expertise in the types of projects each of these prospective Customers desire.