Homeowners Interest in Wellness Presents Opportunity for Business Growth
Today, more and more homeowners are focused on wellness by creating a comfortable, safe, and inviting home environment that supports their healthy lifestyle. As a result, many professionals are making wellness an integral part of their Business by helping Customers plan and execute health-centered home improvement projects.
Wellness-oriented home improvements can include both large projects and simple enhancements. For example, a homeowner may be interested in adding a home gym, a yoga studio or a whole-house water filtration system. Smaller enhancements could include items such as a smart thermostat, an air purifier, or a more effective bathroom fan. For home services professionals, it is important to understand the available options to help Customers achieve their wellness goals.
What is wellness?
The term wellness encompasses a wide variety of products and services designed to increase safety, reduce stress, and enhance comfort.
Feeling safe is a foundational element of wellness. Homeowners may wish to install a security system that includes cameras, motion detectors, and smart doorbells. It may also be important to upgrade basic safety-related items such as railings, stairs, and bathtubs. Generators or batteries can be added to provide power during bad weather, enhancing both safety and comfort.
Reducing stress is another important consideration. Customers may be interested in creating a quiet space for meditation, reading, or simply relaxing. This could involve building walls or dividers to set the area apart and adding soundproofing to eliminate distractions from activities in other parts of the home. Exercising regularly is another way to reduce stress and promote better health. Creating a home gym, or simply a space for equipment and activities makes it easier and incorporative, to support being active.
Comfort has always been an important part of planning a home improvement project. Items to consider may include improving ventilation, adding an air purifier, or installing a more effective HVAC system. Today’s high tech lighting systems enable homeowners to create the perfect visual effect with a few clicks or even using voice commands. Sound and video can also be customized to fit the mood with very little effort.
Finally, it’s important to promote long term health by carefully selecting the materials used in every home improvement project. To help ensure good air quality, use low-VOC, latex or water-based paint, and drywall that meets US regulations for low sulfur emissions. Other important materials to carefully select include flooring, insulation, and decking.
Home Improvement professionals are vital resources for homeowners seeking to enhance the safety and comfort of their living space. Being more aware of the latest wellness-related concepts and products can help your Business stand out from the competition and give you the power to delight your Customers.