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Home Improvement Case Study | Treeium & GreenSky – By the Numbers

Home Improvement Financing Tech - Part of Rebranding

When Moty Ginsburg re-branded his small design and construction firm in 2010, he chose the name Treeium because it represented affordable, environmentally-friendly remodeling services.

Affordability is important to TreeiumSince then, the name has also become synonymous with growth - but not the slow-and-steady kind. In fact, in 2017, the Southern California remodeling company ranked 35th on the Qualified Remodeler Magazine Top 500 list1 with $32 million in sales and more than 1,300 projects.

In addition to the re-branding effort, Treeium developed their software to help automate lead generation, marketing, customer relationship management, operations, and more. They also created a client portal to simplify payments, approvals, and communications.

GreenSky® Fits Right In

According to Lizzette Carreno, Treeium Director of Financing, , the GreenSky Loan Program fit perfectly with the company’s technology. “We love GreenSky because the application process is fast, easy and paperless,” said Ms. Carreno. “Staged funding is one of my favorite GreenSky features because the payments go hand-in-hand with the stages of our home improvement contract. The feature helps us balance our cash flow with no extra cost to the client.”

Making Quality Affordable

According to Treeium, the GreenSky Loan Program has helped their business grow by every measure:


Affordability is the key to how Treeium uses financing to support their sales process. “Our attempt is not to sell an increased price,” explained Ms. Carreno. “When we have settled on a contract amount, we begin with the lowest payment, to ensure it’s something the client can afford. Then, we work through the various options until we find the plan the client prefers.” 2GreenSky® Program lenders are federally insured, federal, and state-chartered financial institutions providing credit without regard to age, race, color, religion, national origin, gender, or familial status. GreenSky, LLC and its wholly-owned subsidiaries service the loans on behalf of participating lenders. The opinions and views expressed are those of the merchant and not necessarily those of GreenSky.
NMLS #1416362 3See Operating Instructions.