3 Ways Contractors Sell Home Improvement Loans To Close More Deals

Getting to Yes with GreenSky^®

Failure to close a deal is costly. Figures that estimate the average cost of a qualified lead can exceed $350. And that amount doesn’t take into consideration the time, or the amount of business lost when you can't close the sale.

Improving your sales pitch, showing the confidence you have in your product and the quality of work your contractors provide are a few keys to closing more contracts. If you're looking to increase your profits, and, let's face it, who isn't, these 3 tips can help bring you to increase your profits:

1. Be the subject matter expert

Know your products. Know your customers. Know your market. Know your industry. Know your competition. Thoughtful research online can help turn your business from a start-up into a well-known name.

2. Keep Up With Industry Trends

Find some great industry blogs, podcasts, and publications. Read or listen to them every day. Check your competitor's websites from time-to-time to see what they’re up to. Don’t forget about local business publications.

Even before your first conversation, you can learn a lot about your prospects. If you don't know an area, check out the county tax assessor website to learn home age, the average income level, etc. A little research can help you put together questions for your meeting with the homeowner.

The Rub

The reality is that having a great product, great pricing, and great people may not be enough. You need information to close the deal. That means you need to do your homework. Make sure you have the tools that will help you, not hinder you.