Selling Home Improvement Financing: Why 0% APR Loans Aren’t the Only Way
If you only offer 0% Interest Loans (ZILs), you may put customers in a box, making it difficult to shift to a different payment option that might better fit their needs. Offering promotional financing, such as deferred interest and low monthly payment options, helps you provide more value for your customer and allows them to turn a simple project into a dream project.
Deferred Interest Financing1—Great for Cash Buyers
Cash buyers could write a check today for their project, but if you offer them promotional financing payment options, they often spend significantly more, especially if they can do so without paying interest.
What’s a Deferred Interest Plan?
de∙fer - v - To put off (an event or action) to a later time.
Simply put, your consumer won’t pay interest on their purchase IF they pay it off within a specified time frame (the promotional period).
Leverage Reduced APR Financing
Longer-term, reduced APR plans are great for buyers who are looking for an affordable payment. These customers prefer to manage their financing based on their monthly budget. Reduced APR financing helps them reach a payment amount that fits both their budget and their lifestyle.
Reduced APR plans also can help your sales consultants close more deals and increase their average ticket size by upselling project additions.
Not Using GreenSky as One of Your Payment Options?
Why not get the ball rolling today? Apply online now!
1. Subject to credit approval. Interest is billed during the promotional period but all interest is waived if the purchase balance is paid in full before the expiration of the promotional period.
GreenSky® Program lenders are federally insured, federal and state-chartered financial institutions providing credit without regard to age, race, color, religion, national origin, gender or familial status. GreenSky, LLC and its wholly-owned subsidiaries service the loans on behalf of participating lenders.