How top remodelers achieve more effective selling
Making sure that you can give your customers everything they want is critical to a good contractor-customer relationship.
Providing your customers with a presentation of good, better and best sales proposals gives them an array of choices while giving you the opportunity to upsell. It’s the simple strategy that will help you get more business and increase the size of your tickets. Read through the benefits of good, better, best presentations below.
Benefit 1: The Customer Trusts You More
When it comes to affordability, having choices is important. Presenting good, better, best options builds trust with your customers because you are allowing them to choose the option that suits them best. It’s a great way to show that you are keeping their best interest in mind by showing them what can be done on both ends of their budget, including options using financing.
Benefit 2: You Create More Chances for Yes
Your presentation of good, better, best should always be updated and customized for each particular customer. As you continue to give your customers options, you’ll learn more about what they really want – making you a stand-out against your competition when it comes to customer satisfaction. With all three options on the table, you give your customer three opportunities to say yes, rather than just one. This improves your chances of securing their business and closing the deal.
Benefit 3: You Can Increase Ticket Size
Showcasing a range of options gives you the chance to show customers what can be done with a bigger budget. Remodeling businesses that use this strategy can expand upon their customers’ ideas and show them the project of their dreams. This is especially useful when you provide payment solutions that take the worry out of increasing their budget.
Want more opportunities to Understand Your Buyer and close more deals? Check out this on-demand webinar you can use to train your whole sales team for more effective selling.