The Internet of Things (Smart Home Upselling)

January 11, 2018

How smart tech can be used for smarter selling in home improvement

These days, turning a great project into an amazing home/lifestyle upgrade is likely to involve some aspects of the Internet of Things (IoT). Not unlike The Force, of Star Wars fame, the IoT connects everything to everything (and everyone) and makes it possible to do amazing things - like see who’s at your door when you’re at the beach, or create a grocery order based on what your refrigerator tells you is currently on its shelves.

Is the IoT a big deal?

Well, according to Gartner, a leading research firm, there are currently 8.4 billion connected devices in use worldwide, an increase of 31 percent in one year. That number is expected to reach 20.4 billion by 2020. Clearly, the IoT is a big deal. It’s here to say and it’s poised for significant and speedy growth. The point is: this is not something remodelers can afford to ignore. It’s a tremendous opportunity for new business and additional revenues.

Smart contractors create smart homes

We’re talking about smart home technology here. And it should be included in every project your sales people propose. Not just because it’s the latest buzzword, but because smart home technology can improve efficiency, save energy and lower costs. It can also provide remote access to critical home functions, increase security, save time, enhance the homeowner’s lifestyle and help them have more fun.

The Smart Kitchen

Because new technology seems to appear daily, a kitchen remodeling project must include the “infrastructure” required to support it. For example, today’s kitchens need electrical outlets everywhere – like inside cabinets or in special “charging drawers”. At least some of those outlets should include USB ports. And, you should also consider including plugs that can be controlled from a smartphone, or using Amazon’s Alexa voice controls.

Your next kitchen project may include:

  • Connected major appliances, like refrigerators that enable users to check their status online
  • An intelligent oven that can sense what is being cooked and determine the best way to cook it
  • A slew of digital countertop devices, like a connected coffeemaker, Bluetooth thermometers, and an ice machine controlled by a smartphone app

The Smart Bathroom

As with the smart kitchen, it is important to consider the Internet of Things when creating a bathroom remodeling project. For example, these days, a strong Wi-Fi signal is as important in the bathroom as it is in any other room of the house. Also, power may be required in more places than ever before.

Upgrades for tomorrow’s bath include:

  • Spa-grade freestanding tubs with hidden speakers that emit sound waves to calm and sooth
  • Temperature-controlled faucets
  • Remote controlled window shades
  • Toilets with integrated cleansing and hands-free seat operation
  • Digital showers with personalized water temperature controls and a rain-like soaking experience.

Making the IoT Affordable

Creating a smart home, using elements of the Internet of things, can be costly. It can also enhance your customer’s overall satisfaction and provide the “wow” factor that turns a “job well done” into a grand slam homerun.

One of the key benefits of offering financing is the ability to help your customers afford to go beyond their original vision and create the home of their dreams. Offering financing gives them the power to get more, and provides you with the means to grow your average ticket size, while significantly increasing customer satisfaction.

For more information on how to use financing properly please download our Ebook: Increase Profitability by Offering Financing. 

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