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Home Improvement Case Study | Tru-Comfort


GreenSky® Merchant Spotlight: Tru-Comfort, Inc.

Interview with Jeff Frantz Sales Manager

Briefly describe your sales process, how financing fits into it, and whether it has changed with GreenSky®.

GreenSky® has definitely changed how financing fits into our sales process. For example, we now offer an “as low as” payment option on every proposal. Often, we will offer three options: 12-months deferred interest with payments (Plan 41231), 6.99 percent for 60 months (Plan 11662), and 9.99 percent for 96 months (Plan 19693). For larger jobs, we may offer one of the 120-month plans to keep the payment low.

In your view, what are the most important benefits of using GreenSky®?

Ease of use for the contractor. From the approval to the final draw payment. It is the most streamlined financing we have ever used. We use the mobile app because we can present alternative payment plans then go right into the application and approval process.

What advice would you give your peers on how to effectively use financing in general and GreenSky® in particular?

Start using it now and offer it on each proposal. Even people who have the money to pay cash like the 12-month deferred interest plan1. We try to see what each customer’s needs are and offer plans that meet them. Most people like a payment that is $200 or less. If we go with longer terms, we always tell them there is no penalty for early payment.

Is there anything we have not covered that you feel should be included in this case history story?

 Tru-Comfort loves using GreenSky® financing. It’s the only financing option we use.

About Tru-Comfort, Inc.

Tru-Comfort Case Study for GreenSkyTru-Comfort Inc. is an HVAC company located in the Greater Lehigh Valley area of Pennsylvania. Since 1988, we have specialized in air conditioning, heating, indoor air quality and plumbing services. 100% customer satisfaction is a guarantee in every aspect of our business.

1 Subject to qualifying credit approval.  Interest is billed during the promotional period but all interest is waived if the purchase amount is paid in full within 12 months.  2 Subject to credit approval. Fixed APR of 6.99% for 60 months. For each $1,000 financed, 5 payments of $5.83 followed by 55 amortized payments of $21.30.   3 Subject to credit approval. Fixed APR of 9.99% for 96 months. For each $1,000 financed, 5 payments of $8.33 followed by 91 amortized payments of $15.72.   4 GreenSky® is a loan program name for certain consumer credit plans extended by participating lenders to borrowers for the purchase of goods and/or services from participating merchants/ providers. Participating lenders are federally insured, federal and state chartered financial institutions providing credit without regard to age, race, color, religion, national origin, gender or familial status. GreenSky® is a registered trademark of GreenSky, LLC. GreenSky, LLC and its wholly-owned subsidiaries service the loans on behalf of participating lenders.  NMLS #1416362